FABORY launches global image campaign


Tilburg, 7 January 2008

The Masters in Fasteners of FABORY have launched their global image campaign to reinforce the international character of their organisation and to tell the world that no matter where on the globe you are, FABORY will guarantee the same high level of quality and service in fastening solutions.

An image campaign is an unconventional phenomenon in the fastener business which is dominated by products and product-related communication. But as may be expected of Masters in Fasteners, FABORY likes to distinguish itself by doing things differently.

CEO Alfons van der Aa: “High quality, thorough know-how and convenience are at the basis of FABORY and that’s why more and more customers worldwide are selecting us as their fastener partner. These are no empty values but ones we work hard to uphold and improve on every single day. These are also the main message of our image campaign.”

‘High on Quality’ signals the start of this image campaign. Quality is the first basic requirement for any fastener supplier, so this may not seem very surprising. However, at FABORY, quality is taken very seriously. We only sell articles that meet our high quality standards. Our suppliers are selected with the greatest care, and we have our own in-house independently accredited laboratories where articles are subjected to a series of checks upon receipt.

At FABORY quality extends beyond the quality of the products. The quality of FABORY’s services is under constant internal scrutiny as well, in order to guarantee the best possible services for customers. “And last but not least, quality is also visible in our employees who are continuously being trained to look after our customers’ needs”, says Alfons van der Aa.

After ‘High on Quality’, FABORY will introduce its vision on its other core values: know-how and convenience. And this is only the beginning…
       

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FABORY Group, founded in 1947, is an international group of leading technical business enterprises with more than 100 locations in 15 countries and a 1,750-strong team of fastener experts. High quality fastening materials and systems are marketed worldwide under the FABORY brand. In addition, a range of A-brand tools and industrial supplies are offered to support the fasteners range. We offer more than 50,000 different fasteners, 10,000 industrial supplies, and 20,000 different tools. The quality, know-how and convenience we offer our customers are our distinguishing characteristics.

The head office of FABORY Group is situated in Tilburg, The Netherlands.